For this task I made a go animate presentation to show you the Uses and Gratification Theory. this theory has had many critics criticise it due to its inefficiency. It was created by media theorists Blumler and Katz. This task has helped me to understand what customers want and need to feed their want for escapism or just a general distraction, this can be satisfied by creating an insight into a stars life to create the illusion of escapism.
https://goanimate.com/videos/0MCAlVzV84nc?utm_source=linkshare&utm_medium=linkshare&utm_campaign=usercontent
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